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ICEHOTEL 365 (© Asaf Kliger)


Beauty and innovation at every turn

Sweden tailor-made holidays


Modern, sophisticated Sweden is a far cry from the days of bloodthirsty Vikings. And, while stereotypes abound, there’s much more to this forward-thinking country than images of Volvos, ABBA and Ikea might lead you to believe. From its lively cities and world-leading design scene to its Lapland innovations - ICEHOTEL and Treehotel among them – this is a country at the top of its game.

Swedish Lapland

As one of Europe’s last remaining wildernesses, Swedish Lapland is a frontier region of jagged peaks, frozen meadows and evergreen forests. It’s a magical land of snow and sparkling ice, where you can speed through powder-covered pine forests on a sleigh pulled by reindeer, see dancing displays of the Northern Lights, ride snowmobiles across the the Gulf of Bothnia, try your hand at cross-country skiing, camp under the stars in a traditional lavvu, sleep in a tree and spend a night in a hotel made entirely from ice.

City fun in Stockholm & Gothenburg

Elsewhere, in Sweden’s charming capital, Stockholm, you’ll find the attractive old town, Gamla Stan, some of Scandinavia’s best museums and a restaurant scene that competes with the finest in Europe. The warm summer months promise outdoor pursuits amid the 30,000 islands and islets of the Stockholm Archipelago while in Gothenburg, Sweden’s second city, 25 theatres, an acclaimed opera house, a world-leading art museum, a concert hall and Europe’s biggest botanical garden are among a swathe of attractions.

Sweden's rural heartland

Away from the cities there’s much to explore. Halland – a narrow province south of Gothenburg – is lined with sandy beaches and verdant pine forests, while the picturesque Göta Canal provides leisurely summertime cruises through Sweden’s rural heartland. Explore Malmö and Ystad in the scenic south, or head east to medieval Visby on the beautiful island of Gotland, whose fairy-tale cottages and winding cobbled streets are complemented by exceptional food and stunning views of the Baltic Sea.


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At a glance

Flying time from UK
2½ hours

Time zone
GMT +1

Swedish krona (Kr) = 100 öre


Travel advice
Check the FCDO for visa & Covid-19 travel advice

See Sweden travel guide

Special offers in Sweden

Copenhagen, Denmark

North Sea Empires: London to Copenhagen on Marina

13-day ocean cruise from £4,965 pp incl. flights

cruise offer

OLife Choice offer
Book by: 04 May 2023

Medieval towns, ancient architecture and grand monuments await on this in-depth exploration of some of Scandinavia and eastern Europe’s most fascinating cities with Oceania Cruises.

Nyhavn Canal, Copenhagen, Denmark

Oceania's Scandinavian Treasures

8-day luxury ocean cruise from £2,825 pp incl. flights

cruise offer

OLife choice offer
Book by: 20 April 2023

Wrap up the Scandinavian capitals and the city belles of the Baltic all in one luxury Oceania cruise, enjoying full-board dining at some of the finest restaurants at sea.

Stockholm, Sweden

No-fly Scandinavia on Celebrity Silhouette

13-day luxury no-fly cruise from £1,950 pp

cruise offer

Up to 75% off 2nd guest plus up to £300 pp savings
Book by: 03 May 2023

Skipping the airport, this cruise pairs the many luxuries of Celebrity Silhouette with the charming old towns and fascinating history of Scandinavia.

Top itineraries in Sweden

ICEHOTEL 30 | Art Suite Ruossut | Design Anna Ohlund & John Pettersson | Photo Asaf Kliger | © ICEHOTEL www.icehotel.com


4-day tailor-made holiday from £995 pp incl. flights

With its mesmerising sculptures and thrilling excursions, a stay at Sweden's original ICEHOTEL is a truly unique experience. This classic short break includes a night in an Ice Room with two nights in warm accommodation.

The 7th Room, Treehotel

Treehotel & ICEHOTEL

5-day tailor-made break from £1,800 pp incl. flights

This is the perfect introduction to winter in Swedish Lapland as you combine stays at two of Scandinavia's most celebrated hotels with the chance to add in a raft of optional excursions.

Sweden's West Coast

Gothenburg & The West

8-day tailor-made self-drive from £1,595 pp incl. flights

The west coast of southern Sweden is a beautiful landscape of undulating yellow and green fields, peppered with deep emerald forests, sparkling lakes and rushing rivers. Explore its natural beauty, unique cultural heritage and gastronomy on this tailor-made self-drive.

Northern Lights, Luleå

Northern Lights City Break in Luleå

4-day tailor-made break from £780 pp incl. flights

This is the perfect itinerary for those who want to experience the best of both worlds, combining the Lappish wilderness with a stylish city break in charming Luleå.

See all itinerary ideas

What our clients say about our Sweden holidays

  • Very pleased with the service from start to finish. When I had a query a week before departure date, although my designated contact was away their work was automatically being handled by another member of staff and my query was picked up and dealt with quickly and efficiently.

    Stephen S

  • The variety and standard of the accommodations was perfect. All four hotels, their locations and personnel were all quite different. It enhanced our overall experience.

    Simon S

  • Helpful and prompt service that delivered exactly what we wanted.

    Kevin Charles K

Top places to stay in Sweden

Treehotel, Harads, Lapland

Treehotel, Harads, Sweden

Designer hotel

In a wild pine forest in northern Sweden, six architects have designed six unique rooms in the canopy to satisfy your sense of luxury, escapism and childhood fantasies about sleeping and playing in the treetops.

ICEHOTEL 30 | Art Suite Bone Room | Design Rob Harding | Photo Asaf Kliger | © ICEHOTEL www.icehotel.com

ICEHOTEL, Jukkasjärvi

Designer hotel

ICEHOTEL was first created in 1989 and has been a stand-out on the winter travel circuit ever since. With each reincarnation, about 1,000 tonnes of ice are harvested from the Torne River and crafted by architects and sculptors into rooms, suites, hallways, galleries, a bar and even a small church.

Arctic Bath Harads

Arctic Bath, Harads, Sweden

Designer hotel

An innovative hotel suspended in Sweden's Lule River, with a focus on wellness and relaxation in the heart of Lappish countryside.

Brandon Lodge

Brändön Lodge

Traditional lodge

Overlooking the icy Gulf of Bothnia and the Luleå archipelago, the cabins at Brändön form the perfect base from which to explore a region where islands outnumber people by a long way.

See all places to stay

Where to go in Sweden

Brändön Lodge, Swedish Lapland

Swedish Lapland

Swedish Lapland, partially segmented by the Arctic Circle, welcomes you with a mix of local Sámi culture and beautiful landscapes. The UNESCO listed Laponia area is northern Sweden's cultural heartland. Visit the traditional Jokkmokk Winter Market or explore the area's Sámi villages, where in the w…


Stockholm's geographical location, at the point where Lake Malaren flows into the Baltic Sea, makes it a capital city with a difference.

Southern Sweden

Southern Sweden could not represent more of a contrast to the cold north of the country if it tried. With rolling farmland and endless sandy beaches, this region is far removed from the stereotypical Arctic image synonymous with Scandinavia.

Central Sweden

The most popular destination in central Sweden is the capital Stockholm. Often called the 'Venice of the North', Stockholm is a city of islands, where you'll discover an interior brimming with museums, parkland and captivating architecture.

See all places

When to go to Sweden

Average temperature (℃)
Average rainfall (mm)
  • 30
  • 20
  • 10
  • 0
  • -10
  • 80
  • 60
  • 40
  • 20
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Max temp Min temp Rainfall

"There is no bad weather, only bad clothing."Swedish proverb For the most part Sweden has a cool, temperate climate. South of the country from Stockholm and the Great Lakes is warmer. Summers are generally sunny, with average temperatures of 20°C in the south and around 17°C in the north, although hot spells with temperatures reaching 30°C or above is not unusual. With Norway's mountains acting as a break, annual rainfall is moderate, though August can be wet. The west coast is warmer than the east, due to the warming Gulf Stream. The harsh Lapland winter runs from October to April, when temperatures can drop as low as -50°C. Heavy …

See regional weather

Sweden articles

  • Northern Lights looking out to Steinfjord on Senja island, Norway

    How to photograph the Northern Lights

    Photographing the Northern Lights is a challenging, yet rewarding experience. Here we take a look at the how's, where's, why's and when's to give you the very best chance of returning from your Aurora adventures with a series of pictures to be proud of.

  • Northern Lights, Thingvellir National Park, Iceland

    The best places to see the Northern Lights

    Where are the best places to see the Northern Lights? We pick out the best Northern Lights holiday destinations across northern Scandinavia, Iceland and Greenland.

  • Tromso in summer

    Best places to see the Midnight Sun 2020-2021

    If you want to bask in 24-hour sunlight, follow our guide to the best places to experience the Midnight Sun around the world.

  • Midsummer Gagnef Sweden

    Driven by the sun: Swedish Lapland's midnight sun

    Swedish Lapland enjoys some of the brightest and longest Midnight Sun seasons on Earth, thanks to its northerly position. And the locals know how to celebrate, with festivals, outdoors activities, and plenty of flower crowns.

See all articles

Meet our Sweden experts

Speak to a tailor-made specialist on 020 7590 0618

Meet the team

Why book with Wexas Travel?

At Wexas, we specialise in bespoke travel experiences. Our itineraries are just samples of what we can arrange, and can be changed depending on your precise needs, finances and ideas by our experienced destination specialists.

Contact one of our consultants on 020 7590 0618 to discuss how we can tailor your holiday.

Learn why Wexas is the leader in creating luxury holidays. What is tailor-made travel?

Expert advice & support

Visit us in our London office

Let our travel specialists curate the perfect holiday:

  • Inspirational ideas based on experience
  • Established for over 50 years
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  • Personalised quotes and documentation

Every step of the way

Every step of the way

Our services are with you from start to finish:

  • Dedicated personal consultants
  • Free airport lounges on qualifying bookings
  • Care and guidance pre, post and during holiday
  • Full financial security: ABTA & ATOL protected